July 25, 2021

9 min read

The Most Useful Email Marketing Courses to Take

Eserto Editor
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It is definitely worth putting time and effort into learning email marketing so why not do it with one of the many email marketing courses out there?

We live in the era of social media. However, the research and results show that email marketing is still one of the most effective forms of digital marketing

If done well, email marketing campaigns can be a fairly cost-efficient method of reaching a great number of people. Therefore, if you are a digital marketer, taking an email marketing course should be on your to-do list. 

To help you choose, we have built a collection of the best email marketing courses available in 2021. Take a look at the list below and select a course that suits your needs best. It could be one that covers all the basics or one that introduces more advanced email marketing techniques. 

Top Email Marketing Courses To Take

This article will present the results of all our research about email marketing courses available online.

Different training courses offer different approaches to email marketing. They also vary in price. We have included free to mid-range prices on our list since they are the easiest to access for most digital marketers.

Email and Newsletter Marketing Foundations

Provided by: LinkedIn Learning 

Price: Free

When you learn something new, it’s important to ensure that you master the basics. This course, created by Megan Adams, a Social Media Strategist, is a great starting point.

It is a short, one-hour-long email marketing course that covers the most important email and newsletter marketing foundations, including defining your email marketing goals, creating and applying a segmentation strategy, and determining the most relevant metrics.

This short online course is created for total beginners and is an excellent way to start your email marketing adventure. 

Email Marketing Course: Get Certified in Email Marketing

Provided by: HubSpot Academy

Price: Free

This is a more comprehensive course shedding light on a full range of email marketing strategies. It teaches you how to design, segment, and analyze your emails in a way that leads to success. 

All you need to do is register on the HubSpot Academy website and you’ll gain access to 27 videos organized into nine modules. It is only one of a few comprehensive email marketing courses that are completely free. Use it to make your email marketing strategy more efficient. 

Another great point is that at the end of the course you get an email marketing certification which may come in handy in the future. 

Managing Email Marketing Lists and Campaigns

Sold by: LinkedIn Learning

Price: $32.89

In this email marketing training course, you will learn how to build and manage your marketing lists and run more effective email campaigns. It covers a wide range of topics, from building a subscriber base to keeping your email marketing campaigns focused as your lists grow. 

Meghan Adams, a Social Media Strategist, will teach you how to select an email marketing platform, add contacts to your list, and segment and maintain that list so that you send the right emails to exactly the right audience.

You will then learn how to write compelling emails and CTAs, reduce bounce rates, A/B test different versions of an email, and automate your marketing efforts. 

Connect Through Email

Provided by: Google Digital Garage

Price: Free

Google Digital Garage is an online training course library. It includes materials about digital marketing. The Connect Through Email course is one of the modules in a larger online advertising training course and lasts 30 minutes. That part provides concise and useful information about developing a contact list, targeting audiences based on interests, and building relationships with customers.

You also get access to the rest of the three-hour-long “promote a Business with Online Advertising'' course, which will teach you more about advertising on your and other websites, Google ads, and more. 

You will not get an email marketing certification at the end of the course. There is, however, a quiz that will help you find out how much information you have retained and if you will be able to put the new skills into practice successfully.

Ecommerce Marketing Strategy: Repeat Sales Email Sequence

Sold by: Udemy

Price: $94.99

This email marketing training course has been designed for people who already have a good understanding of email marketing concepts but wish to improve their strategies. 

The creator of this course is Steve Rosenbaum, a successful coach who has trained people from all over the world. 

In this training course, you will learn to create your own “magic emails”, build your own active customer email marketing series, maximize your Revenue Per Customer, and make your business more valuable. 

The Complete Digital Marketing Course - 12 Courses in 1

Sold by: Udemy

Price: $13.99

This course will take you through all the main aspects of digital marketing. “12 courses in 1” already sounds very promising and basically sells itself. 

No experience is required prior to taking this course. It covers the basics that every beginner must know and it is suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

You will learn how to grow any online business from scratch, get hired as a Digital marketing expert, make money as an affiliate marketing mastermind, or work from home as a freelance marketer.

Content Marketing - Newsletters

Sold by: LinkedIn Learning

Price: A free one-month trial, then $29.99 per month for all training videos

LinkedIn Learning offers many email marketing training courses. This one focuses on newsletters which are great for reaching your customers. In fact, 80% of marketers use email newsletters as part of their email marketing effort. 

In this course, you will learn the best practices for integrating email newsletters into your own email marketing strategy, as well as the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. Moreover, you’ll learn how to write irresistible subject lines and CATs and other tips for writing effective emails.

Click Minded Email Marketing Course

Sold by: ClickMinded

Price: $497

Many marketing experts who manage and maintain email marketing strategies for top brands like WeWork and Grammarly are known to have taken ClickMinded courses. 

The ClickMinded email marketing course teaches you exactly how to massively increase sales with powerful email marketing and marketing automation.

The course walks you through the process of implementing email and automation strategies like those used by Airbnb. It is not a course for beginners, though. It is most suitable for intermediate and expert marketers wishing to learn more about high-level strategies and specific tactical walkthroughs. 

Digital Marketing Masterclass - 23 Courses in 1

Sold by: Udemy

Price: $94.99

This course will teach you how to grow your business with digital marketing, including social media marketing, Facebook, content, YouTube, email marketing, and websites.

The email marketing part focuses on creating email marketing funnels, lead magnets, email sequences, using opt-in forms, writing compelling subject lines, and more. 

It is a 32-hour-long course that does not require any prior marketing knowledge. It is great value for money. 

Email Marketing Essentials: Writing Effective Emails

Provided by: SkillShare

Price: Free

SkillShare is well-known for offering fantastic online courses, including email marketing ones. 

This email marketing course focuses specifically on writing effective emails. It does not teach you how to grow your mailing list. It teaches you all the ins and outs of writing compelling, impactful emails.

It is a short, 30-minute-long course that may add to other courses you have taken or will take. It’s free but does not come with a certification at the end. It will, however, help you grow and scale your business using email marketing. 

The Complete Mailchimp Email Marketing Course

Sold by: Udemy

Price: $13.99

This course is specifically for those who already do or are planning on using Mailchimp for their email marketing efforts. It will show you useful techniques in practice.

It is a beginner-level course. However, it requires basic HTML knowledge

This course will teach you how to use Mailchimp, grow an email subscriber list, and build high-quality email marketing campaigns.

In it, you will learn how to navigate MailChimp with ease, create A/B split test campaigns, understand key metrics and analyze email marketing data. You will learn to create opt-in and signup forms, build squeeze pages that capture emails at a high rate, create highly optimized and high-quality campaigns, and set up a hyper-segmented email list. You will learn how to create email content that gets opened and converts.

Email Marketing Master Class

Sold by: Udemy

Price: $139.99

This email marketing course was created by AWeber Academy and aims at helping marketing professionals to become pros. 

This course is suitable for people who already have a website and a basic understanding of email marketing and email marketing terminology. Also, it is most beneficial if you already have an email marketing platform so that you can apply the concepts you learn.

This course will help you grow your email audience and get more traffic to your website. 

You will learn how to write compelling emails and how to create automated email series. You will find out why email marketing is one of the best tools for converting prospects to customers and how to do it. 

This training course is most useful for businesses, entrepreneurs, and individuals to wish to increase revenue by building stronger and long-lasting relationships with their customers

Ending thoughts on these email marketing courses

The above list of best email marketing courses and tutorials will no doubt help you choose the right one. All the courses included in the list are available regardless of where you are in the world. 

To choose well, you should consider a few things.

First, the author. If you are looking for some general knowledge about digital marketing, you should go for one of the first courses on the list. 

Second, your skill level. If you are a novice, make sure you have all the basics covered before you move on to more advanced or specific training. 

Finally, the price. It is true that paid email marketing training courses usually include very useful gems that you can’t find anywhere else. If you are a beginner, though, free email marketing courses will benefit you greatly. Free courses offered by ESPs that view you as a potential client are often very good. 

If you enjoyed reading this article on email marketing courses, you should check out this one with sales automation software.

We also wrote about a few related subjects like email marketing automationthe best sales appsbest CRM for Gmailuseful elevator pitch examplessales pipeline stagesemail tracking software, and sales automation tools.

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